How to increase the internal standing of communication departments
Research insights and peer exchange.
- Starts:08:30, 12 February 2025
- Ends:10:00, 12 February 2025
- Location:BI - campus Oslo, room: A2 - Blue 4
- Enrolment deadline:11.02.2025 12:00
- Contact:Alexander Buhmann (alexander.buhmann@bi.no)
Corporate communications is gaining in importance in turbulent times. However, this does not always mean that internal appreciation or the available resources for communication managers and their teams rise. What are the reasons? How are communicators perceived by others in the company? What can they do to raise their profile? Should they explain their contribution and services to top management, middle management, or all employees? This seminar combines research- and practice-based perspectives on these questions: Professor Ansgar Zerfass (BI Norwegian Business School and Leipzig University) reports about an empirical study that sheds light on these questions and explains different strategies to raise the bar. Marthe Skaar (Chief Communications and External Relations Officer at Norges Bank Investment Management) will provide practical reflections from her extensive work experience on how to show the value of communication to internal stakeholders. Following, all participants are invited to share insights and discuss with the panelists.
The event is co-hosted by the European Association of Communication Directors (EACD) together with #NORA – The Nordic Alliance for Communication & Management.
Speakers
Ansgar Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany. He also leads executive programs at RSM Rotterdam School of Management, The Netherlands, and BI Norwegian Business School, Oslo. Zerfass serves as leader of the European Communication Monitor, the longest-running study series on strategic communication globally since 2007; Member of the Editorial Board for "Corporate Communication Review“, and as Chairman of the Executive Board of the Academic Society for Management & Communication. He has published 44 books and over 450 articles, chapters, and study reports in several languages on digital communications, corporate communications, and communication measurement & evaluation (English, German, Spanish, Chinese).
Marthe Skaar is Chief Communications and External Relations Officer at Norges Bank Investment Management. She has strategic responsibility for all global communication activities, including media relations and other external communications, the fund’s reporting and website, internal communications, speechwriting and participating in external meetings. She was previously Acting Chief of Communications at Norges Bank and, before that, Global Head of Communications and External Relations for the fund. Skaar started at Norges Bank Investment Management in June 2013 and has held a variety of positions at the fund and elsewhere at Norges Bank.
Before joining Norges Bank Investment Management, Skaar was managing news and analysis editor at Six Financial Information. She also worked as a financial journalist and expert commentator on economics for Norwegian financial newspapers. Skaar holds an Executive Master of Management in energy from BI Norwegian Business School and IFP School in Paris, studied international studies specialising in economics at the University of Oslo, and has a bachelor’s degree in journalism from Volda University College.
Moderator
Dennis Larsen has over two decades global experience in strategic reputation management and is recognized as a thoughtful and trusted advisor to leaders and organisations world-wide. His specialisms include strategy, reputation intelligence & research, organizational change and learning & development. Dennis has a proven track record in helping clients enhance performance through powerful diagnostics, deep expertise, and a creative, solutions-oriented mind. He is on the board of the European Association of Communication Directors, Practice Fellow at the Nordic Alliance for Communication & Management and visiting lecturer at BI Norwegian School of Management and Rotterdam School of Management. He is on the editorial board of the Communication Director Magazine and the Corporate Communication Review.