CSR Communication in the Digital Society

In this session we discuss the implications of corporate social responsibility (CSR) efforts via social media and delve into the potential damage caused by negative user comments and effects of user feedback on CSR efforts. Further, we discuss the impact of social media and other internet technology on CSR communication, as well as approaches to draw on digital stakeholder insights and emerging technologies that can be used to engage stakeholders in dialogue on key CSR issues.

About the speaker:

Dr. Hui Zhao is senior researcher at Lund University. Her research focuses on communicative activities of organizations in global environments. In her work, she situates organizational communication in a rapidly evolving media landscape and amidst complex social situations like crises so as to interrogate the interactions and interdependencies of business, society, and government.