The Value of Norwegian Brand Origin & Nation Brands Index
Innovation Norway and BI Norwegian Business School invite you to an inspiring breakfast seminar discussing the value of a strong country brand in the global market.
- Starts:08:30, 26 March 2025
- Ends:10:30, 26 March 2025
- Location:BI - campus Oslo, A7 - Fine Dining
- Enrolment deadline:25.03.2025 23:30
Join us for an engaging discussion on the value of Norwegian origin and how export-oriented companies can leverage it to enhance their international success.
We will hear from one of the world's leading experts in nation branding, Simon Anholt, as he presents his perspective and the Nation Brands Index.
The value of a country’s origins is essential in shaping positive perceptions, attracting investment and tourism, and driving export growth. A strong national brand enhances a country’s reputation and global competitiveness.
We also have an expert panel where we will hear from leading researchers from both NHH and BI on global branding, as well as perspectives from Innovation Norway and one of Norway’s most successful ski equipment producers.
Together, we will discuss how Norwegian origins can serve as a powerful competitive advantage to strengthen Norway’s position on the global stage.
Norway's official origin label
Showcase your products and services with Norway's official origin label, Made in Norway. Read more by clicking on the logo.
Programme
- Time
- Title
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Registration and coffee
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Welcome and introduction
Thomas Hoholm, Provost Academic Resources Staff, and Anne Marie Brady, Director Internationall Business promotion, Business Norway
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Perception of Norway report 2024 and Made In Norway
Gunnhild Brumm, Director DACH, Innovation Norway
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Nation Brands Index and the value of Norwegian origin
Simon Anholt, Anholt Nation Brands Index Founder, Founder Good Country; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher.
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Norwegian origin as a competitive advantage - Rottefella
Torstein Myklebostad, CEO, Rottefella
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Norwegian origin and competitiveness – what does this mean in practice?
Panel discussion on the value of Norwegian brand origin and competitive advantage in international markets:
- Thomas Hoholm, moderator, Provost BI
- Simon Anholt, Anholt Nation Brands Index Founder
- Magne Supphellen, Professor NHH
- Nina Iversen, Professor BI
- Torstein Myklebostad, Rottefella CEO
- Gunnhild Brumm, Director DACH, Innovation Norway -
Q&A - Networking and mingling