Introduction
This bachelor thesis will, in combination with the course BST 3210 Digital Marketing (15 credits) represent a specialization in the field of 30 credits. Students at the Bachelor's degree in Marketing Management and Retail Management that has this combination will be writing on specialization in their final diploma.
The thesis is a major independent study where students will show that they can relate to a theme and take overall responsibility to analyze this in a good way. The thesis is an obligatory part of the program. Thesis is written individually or in groups of up to three students, where the group is recommended.