Business Development I

Introduction

This is a practical course where students are taught how to find business ideas, conduct feasibility studies, work on problem solving and idea development. By working in teams the students will by the end of the semester deliver a business plan for an idea of their own choosing and pitch the idea orally in front of an audience.

Attendance in lectures and work beyond classes is expected.

Course content

1. Introduction 
2. Value proposition
3. Resources
4. Team and networking
5. Corporate forms
6. Customers and segmentation
7. Marketing and sales
8. Key performance indicators (KPIs)
9. Negotiations
10. Financials