Business Development II

Norwegian
ENT 3504
7.5 Credits

Introduction

This is a practical course where students develop their own business ideas through strategic planning and working on their own projects. Through team work, the students are expected to develop strategies which detail how the venture expects to achieve a sustainable competitive advantage in the future.

Attendance in lectures and work outside of class is expected.

Course content

Introduction
The commercialization of business ideas
Quantifying market potential
Competitive advantage
Intellectual property rights (IPR)
Sources of competitive advantage
Business models
Business model innovation
Financing
Exit

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.