Introduction
To succeed with innovation businesses must implement a digital transformation, establish a culture for change, and develop new business models. These topics have increased in important just the last two-three years. This program gives you the tools needed and demonstrate how to use them.
There are two mega-trends: Exponential technologies, and service innovation. With background in the understanding of these trends we focus on digital transformation, innovation culture, and new business models and platforms.
Technologies develop in exponential speed, whether we talk about Artificial Intelligence, Internet of Things, Big Data, or Elastic Cloud Computing. Futhermore, most profits in our economies are made from services, not tangible products. This leads to a transformation in Norwegian businesses and organizations.
The new is what we will base future national income on. This requires understanding of current and future markets. The objective of the programme is that participants shall become better able to manage business development of new products, processes, concepts and services, and thereby creating extra value for their own performance unit and company. The programme provides a thorough and concrete review of theory and practice about the iinnovation process, and how to apply this for companies and institutions in new, demanding, and changing environments.
The programme focuses on understanding current, future, and non-existing markets, and solving the varied and complex managerial challenges in the work of developing and realising new business areas and business models. Such areas include the use of new technology, new marketing channels, new organisational forms and communication media, and, not least, the development of new products, processes and services.
Business development is also about restructuring an activity in such a way that the development work will yield a sufficient financial return.
Each participant must develop a project paper that applies insights from the programme to the development or business development of an innovation that is expected to give increased profitability for ones own company, performance unit or for a customer/client.
The program normally arranges one of its modules in the San Francisco Bay Area including the University of California at Berkeley. Because of the Covid-19 pandemic the upcoming version of the program may not have such a module - please contact BI to get updated information about this.
Target group
The program is primarily aimed at managers and middle managers who work with strategy, business development, marketing, organizational development or IT and who want to expand their knowledge and management competence in innovation. The program is also relevant for public sector employees who work with innovation, commercialization and value creation at national, regional, or local level or who are engaged in the development of public services to the public.
The key questions in the program
The program looks into a wide range of questions about digital transformation, innovation, and business models. However, the program addresses 10 questions and the key questions in the program. The reading material in the program is assembled for each of the 10 questions, to give a simple structure for the program. The 10 key questions, which may be slightly adjusted over time, are:
1 How to move innovation and digital transformation higher on the agenda?
2 What types of innovation and business models may organizations use to create more value?
3 How do digitization and digital platforms create value?
4 How to create new value via new digital technologies such as artificial intelligence? And via blockchain, Internet of Things, and quantum computing?
5 How to apply models for service innovation, design thinking, and open innovation in the innovation process?
6 How may circular economy and sustainable business models increase the creation of value?
7 Which businesses and organizations become most successful, and why?
8 How can disruptive innovation create possibilities and problems for organizations?
9 How create a strong culture for change, innovation, and digital transformation?
10 How to lead responsible digital transformations?