Financing culture

Introduction

The course will provide an introduction to how the arts are generally funded with a specific focus on cultural sponsorship. The course gives an introduction to the relationship between arts and business. The student will be given a historical perspective on key concepts and theoretical approaches within these areas.

Course content

• Introduction: Why culture and capital now? – A contextual view on the contents of this course
• Theoretical perspectives on the relationship between culture and capital, art and commerce as well as culture and business
• Recent and past financing strategies in the culture sector
• The market: financial motives and obstacles
• Art sponsorship as a financing source in the culture sector
• Art sponsorship as a business marketing strategy