Product and Price Strategy

English
ELE 3775
7.5 Credits

Introduction

The aim of this course is to make students able to take an active role in developing new products and setting a price on these. The course is designed to provide an understanding of elements that affect the success of products in the marketplace and to make students able to develop strategies for successful pricing and product management. The goal of the course is to integrate knowledge of consumer behavior, product management and pricing.

Course content

Intro to product development and NPD Processes
Opportunity Identification and Creativity
Customer Insights and Market Analysis for NPD
Concept Evaluation and Testing
Project Evaluation and Testing
Intro to pricing
Price Setting
Consumer Insights for Pricing
Price segmentation
Pricing of Interrelated Products

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.