Introduction
In this course students will learn how to do insightful strategic analyses and develop concrete suggestions for implementation of strategies. Several retail and service companies do not hace clear or well articulated strategy plans or concrete suggestions for how to implement the plans. In this course we will train students to develop strategies by studying theories as well as day-to-day topics from national and international retailers and service companies. Students will become well know with strategyproblems relevant for these companies. Inparticular they will learn about integration of physical and digital sales channels. As far as digital channels are concerned we study html-based solutions vs apps.