Introduction
A well-developed strategy is essential for a company to survive in the future. Strategy puts the company's resources and activities in a system and sharpens its competitiveness. With the rapid development of the environment, it is important to incorporate an ability to adapt to new requirements. Strategy is linked to the holistic development of an organization to ensure long-term competitive advantages.
Strategy in practice is a course that describes and discusses strategy and provides an understanding of how leadership and strategy are described and applied in today's rapid development. Through theories and analytical models in strategy, insight is given into diverse ways to work with strategy in practice.
Finally, challenges for strategy such as pervasive digitalization, changing forms of collaboration and organizational methods are discussed, also innovative industries, for example in the experience industry, the media industry, and the public sector.
Course content
Introduction
Strategy - from long-term planning to strategic planning
The three cornerstones of the strategy - analysis, choice, and implementation.
Analysis -
Theoretical platforms (Product/market matrix)
Traditional and newer definitions
Business models and value configurations
Task and resource analysis
Digitalization and technological understanding
External analysis - data capture and interpretation
Clusters and networks
Competitive analysis - industries and competition profiles
Internal analysis and competitive advantage
Strategy choices
Organic development
Mergers and acquisitions
Alliances and clusters
Risk assessments
Strategic implementation
Good and bad strategy
Sustainable development
Employees' views on strategy - stakeholder analyses
Cultural conditions and trail addiction
Process for strategic implementation
Digital strategy and sharing economy
Strategy in various industries and enterprises
Scorecards
Strategic maps, projects, and milestones.