Transition for Sustainability

Introduction

At a time when businesses risk losing contracts and losing customers if they do not operate sustainably, it becomes crucial to make the right strategic choices and turn challenges into opportunities for growth and profitability. In this course, you learn about how increased requirements for sustainable development affect business models, strategy, innovation, market functions and customer behaviour, as well as how digitization and the circular economy strengthen competitive advantages and promote sustainable growth.

The course is suitable for those who seek knowledge and practical skills related to sustainability and future business operations. The course is also suitable for those who work with marketing and strategic communication related to sustainable development in the private and public sector.

Course content

Global challenges; an environmental, social and economic problem
Digital circular economy and sustainable value creation
Sustainability strategy, positioning and innovation
Circular principles, business models and design
Sustainable value chains; risk, stakeholder and materiality
Digital transformation, strategy and technology for sustainability work
Change management and vigilance management; how to build a culture of sustainability
Sustainability reporting and climate accounting
Sustainability and consumer behaviour
Operational climate and sustainability communication; communication strategy, media strategy and storytelling technique