Marketing Communication
This course introduces students to effective marketing communication, teaching you how to engage consumers, customers, and other stakeholders.
What you will learn
- Key concepts and theories in marketing communication.
- Develop, and present effective marketing communication based on data, insights, and theory.
- Digital tools in marketing communication.
This course will prepare you to successfully communicate in today's cluttered and ever-evolving online and offline environments. The course will explore topics within strategic planning and tactical execution. You will get to analyze, develop, evaluate, and present marketing communication strategies and execution.
The course is highly practical, and feedback based. Students work in teams to develop a communication plan for a real client organization. Throughout the course, teams receive repeated, detailed feedback from our teaching team to strengthen their proposed solutions prior to the final hand-in.
After completing this course, you will be able to develop effective marketing communication strategy and execution based on relevant data, insights, and theory, using online and offline channels. You will also gain knowledge about the features and limitations of important digital and traditional communication channels and the important digital tools used in marketing communication.
Who can take the course
Admission requirements: To enroll in a bachelor’s program, you generally need to have higher education entrance qualification. If you do not have this, you can still apply based on experience-based qualification if you are 25 years or older in the year of admission.
- Read more about admission requirements for our bachelor’s programs (Norwegian page).
Take the course or build a degree
This course provides valuable knowledge in its own right, but it also offers formal qualifications. The course is worth 7.5 ECTS credits, which can be included in a bachelor's degree.
- Read more about part-time bachelor’s degrees here (Norwegian page).
Practical Information
The lectures consist of webinars, a total of 8 to 12 per semester. In the spring semester, the first webinar takes place in week 3, and in the fall semester, it starts in the week 34.
Webinars:
- Duration: 1 to 2 hours
- Typically scheduled once a week or every other week
- Always held between 5 PM and 9 PM, Monday to Thursday
In addition to webinars, the online courses include various learning activities, such as digital self-assessments, topic videos, assignments, discussion groups, case studies, and more. You will have access to all learning activities through a digital learning platform. There, you will also find the study guide, a handbook with assistance and advice on how to navigate the course.
Exam: The exam consists of a group assessment that counts for 70% of the final grade and an individual written submission that counts for 30% of the final grade. The portfolio group assessment must be completed in groups of 3 to 5 students.
Syllabus: The syllabus will be available in the student portal after you have been admitted to the course. You can also access the syllabus for this course here.
Online or in the classroom
The course can also be taken on campus Stavanger during the day. The course is structured a bit differently here, as you will attend classes alongside full-time bachelor’s students. If you prefer this, you can select Stavanger as the study location when you apply.
Course content
- Psychological models of how marketing communications work
- The structure of the marketing communication industry
- Developing a communication plan
- Budgeting considerations
- Determining communication objectives
- Generating and leveraging insights
- Positioning
- Media strategy in digital and traditional media
- Creative strategy
- Integrating marketing communications
- Message strategies and execution
- Multisensory marketing communication
- Persuasion tactics
- Measuring impact and testing
- Important digital tools
Time and effort required
All of our courses are structured to fit alongside work and family life, but you should set aside some study time. A course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.
The amount of time each participant dedicates to the courses can vary greatly. Classes are scheduled at fixed times, primarily in the afternoons, to accommodate other commitments. You can largely determine how much time you spend on reading and other learning activities based on what best suits your routine.
Course coordinator
Tuition
This course is eligible for support from the Norwegian State Educational Loan Fund.
Want to know more?
We regularly host informational webinars that you can join (Norwegian page).
Similar courses
Not quite the course you were looking for? We offer a range of courses in the same subject area - from short courses to part-time master's level studies.