Steps towards measurement maturity and the future of evaluating communications
N.B. Please note that the time zone for the webinar is CET - Central European Time
Is your organization on a journey towards communications measurement maturity? Do you know where your journey will take you? Hear from senior communication directors and experts in communications and program evaluation to understand:
- The evolution of communication measurement and evaluation
- The use of data-driven reputation building - focused on quality
- How to implement a state-of-the-art measurement framework and create ownership
- How to apply best practices in data-driven maturity from other business functions outside communications
- Which core principles can help you to get started and to successfully scale your measurement activities
This webinar is organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors as part of the “Measurement Month” initiative by the International Association for the Measurement and Evaluation of Communication (AMEC).
PANELISTS
Prior to taking up this position, she held the position of vice president communications director for DNV GL Oil & Gas for five years. She has two decades’ experience from heading up communication for companies such as Statoil, Storebrand, Total Norge, and Aker before joining RCN in 2018.
Kia has more than 20 years of experience in international marketing and corporate communications from tech and energy industries as well as from the agency side. Kia is a member of the board at ProCom, Finnish Association for Communications Professionals and a Nordic representative at the board of Global Alliance for Public Relations and Communications Management.
Stuart provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He helps clients modernise and improve communications strategy through measurement and use of new technology, professional practice and new workflows. Since 2003 he has blogged at stuartbruce.biz.
In her 25-year career as a global data executive in IBM, Sunita masterfully connected data and technology with people, process and purpose for revenue growth, cost savings and productivity gains -- while building data-driven organizations, talent, and mindsets.
He also advises clients on making business decisions based on quantifiable data, focusing here on corporate communications (internal and external) and corporate responsibility. Steffen is active in several industry associations focused on measurement, such as AMEC and ICV. He also co-hosts Measurement Mashup - a podcast on evaluation and impact assessment of communication and PR.
Alexander is a member of the academic advisory board of the International Association for the Measurement and Evaluation of Communication (AMEC), and a member of the expert panel on artificial intelligence at the Chartered Institute of Public Relations (CIPR).