News | Nordic Centre for Internet and Society

BI professor Christian Fieseler publishes new book on influencer labour

Nordic Centre for Internet and Society professor Christian Fieseler together with Taylor Annabell, Catalina Goanta (Utrecht University) and Isabelle Wildhaber (University of St.Gallen) recently co-edited “The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy” with publisher Edward Elgar Publishing.

Book cover

The edited volume is structured into three distinct sections, comprising a total of 11 chapters. Each chapter contributes to a comprehensive understanding of the various dimensions of influencer labor, backed by theoretical insights and practical evidence.

Chapters

1. Introduction: The Multifaceted Nature of the Book’s Phenomenon
by Taylor Annabell, Christian Fieseler, Catalina Goanta, and Isabelle Wildhaber

Part I: A Theoretical Framework for Influencer Labour
2. Amplified Visibility by Veronica Barassi
3. The Composite Careers of Social Media Content Creators by Lucia Bainotti
4. The Shelf Lives of Wanghong by Sijun Shen and Crystal Abidin

Part II: Empirically Mapping Influencer Labour: Evidence, Practices, and Harms
5. Market Incentives and Advertising Disclosure Regulations by Daniel Ershov
6. To Ban or Not to Ban? by Laura Aade
7. Entrepreneurialism, Precarity, and Self-Governance by Ziying Meng

Part III: Influencers and Labour Law: A Comparative Analysis
8. Influencers, Labour Law, and Social Protection by Claire Marzo
9. The Regulation of Influencer Labour in India by Malcolm Katrak and Shardool Kulkarni
10. Navigating the Labour Law Challenges and Implications for Digital Influencers in Brazil by Andreia de Oliveira

11. Content Creators and Digital Platforms by Tjaša Petročnik

The digital version of the book is available for free here.